life is a journey...not a destination

Change Your Mindset, Change Your Life


A little about me…

My story begins in 1977 when my parents fled communist Soviet Union so that my sister and I would have a better life. It was a difficult transition but with hard work, perseverance, solid family values and community, my family was living the American dream.

Graduating NYU Stern School of Business and the first college graduate in my family, I set out to make my family proud, My professional career began in magazine publishing, then life’s curve ball threw me straight into the family’s bagel store.

During that time my life shifted. I began to search and knew that I wanted more in life. It’s then that I  completed Landmark, a personal transformational program, where I then volunteered as a coach in the Self Expression Leadership Program (SELP) It was there that I discovered my ability and desire to help others transform. I was hooked on doing my own personal work and helping others do theirs.  Afterall we all mirrors of eachother. 

I threw myself into any and everything that spoke about growth, personal development and healing. I read, listened to podcasts, attended retreats, spiritual classes religious classes and still continue to be a student. I’m organized, resourceful and pride myself on my integrity, intuition, and common sense. I am forever investing in my marriage of over 30 years, I raised two kids who are responsible, hard-working and conscious, and I maintain a large network of friends and acquaintances who I enjoy spending time with. I am a 20+ year devoted student of yoga and incorporate the principles and teachings into my coaching practice.

I know how to get things done and do it with flow and love.

Reiki Master

Reiki is a Japanese technique for stress reduction and relaxation that can also promote healing. A healing that addresses the whole person on the physical, emotional, mental and spiritual levels plus those that we cannot identify at the present. There are numerous benefits from Reiki including relaxation and feelings of peace, security and wellbeing.

Reiki may be performed with a light gentle touch or hands may be a few inches above your body with no actual touch. It’s based on the idea that an unseen “life force energy” flows through us and is what causes us to be alive. If one’s “life force energy” is low, then we are more likely to get sick or feel stress, and if it is high, we are more capable of being happy and healthy.

A treatment feels like a wonderful warm radiant energy that flows through and around you. Many clients report a restful deep meditation-like feeling as well as lightness in being. I am a Master in the Usui Shiki Reiki Ryoho Natural Practice.

Holistic Life Coach

Holistic coaching is a powerful form of life coaching that approaches every aspect of a person’s life – body, mind, and spirit – in relation to the whole. It can help you access your full potential, activate your spiritual power, and make transformational changes. Interestingly, most people go about life in an unconscious or semi-conscious way; on auto-pilot. They are reacting to events rather than creating a conscious direction and without an awareness of the many ways that everything is connected to the whole, their lives can easily spin out of control.

Life coaches understand that if you do not take control of your life, it will control you, based on random programs in the unconscious mind. Coaches help clients to discover possibilities that would otherwise remain beyond their wildest dreams.

Traditional approaches to coaching largely overlook the importance of overcoming interference and addressing the inner obstacles that hold us all in limitation to greater or lesser degrees.


In this fast paced world, we sometimes allow important matters to fall by the wayside, which in turn becomes heavy energies that weigh us down. Just like the mountain of papers in the home office, we want to get to them but the task seems daunting. I hold your hand while providing you with tools on tackling what weighs you down most.


Life throws us many curveballs, obstacles, and challenges and many of them require making decisions that will move you forward or get you out of a situation. Think of me as a friend who gives great advice, judgement free and with no ulterior motive other than wanting to see you happy.



HCI Certified Life Coach (HCI-CLC)

Health Coach Institute

HCI Certified Health Coach (HCI-CHC)

Health Coach Institute

Usui Reiki Master Teacher

Usui Shiki Reiki Ryoho Natural Practice

Everyone deserves to live the life they want and desire

Having the privilege to have worked with Luba as my life coach, I have experienced exponential internal growth.

Luba never shied away from asking the tough questions and with her gentle guidance, help me work through some difficult memories. With Luba’s help I was able to discover my true life path and I am now excited to see how it unfolds!

Luba’s authenticity, unique insight and attention to the not so obvious is why she is able to connect with her clients so easily. She is honest, direct, encouraging; warm and passionate about her commitment to her client. I feel truly blessed our paths have crossed.

Rimma Elbert

I met Luba at a yoga class and i instantly connected with her genuine personality. After our first session, I felt very empowered.

Not only because of the welcoming and positive energy that she brought to the session, but because of the life advice that no one has ever taught me. Luba is very personable and honest. I felt very motivated after our session, and I apply what she has taught me in my every day life.

I learned mindfulness, living in the present moment, to always do things that l enjoy, and positive affirmations. I can’t thank her enough, and I look forward to my many future meetings with her.

Lisa A.